That holds true for your business. In fact, Facebook Pixel has helped more than 700,000 businesses grow their online sales. Want to know how? 

Read on to learn how to set up Facebook Pixel to increase your sales and grow your online business.

What is Facebook Pixel?

Facebook Pixel is a tracking code that can be placed on a website to gather data about user behavior and actions on that site. 

Business owners can track user behavior on their website and Facebook advertisements using this code, which enables them to improve the effectiveness of their ad campaigns.

Facebook Pixel tracks various digital marketing metrics, such as page views, add-to-cart actions, purchases, and sign-ups. 

It also helps business owners target their ads to people who have already visited their website or taken specific actions on it.

How does Facebook Pixel work?

Facebook Pixel works by placing a small piece of code, known as the “Pixel,” on a website. This code allows Facebook to track user behavior and actions on that site.

When a user visits a website with the Facebook Pixel installed, the code sends a signal back to Facebook, indicating that a user has visited the site. It then tracks the user’s actions on the site, such as clicking on a particular product or adding a product to their shopping cart.

It also allows businesses to track specific events, such as completing a purchase or filling out a contact form, by placing specific tracking codes on those pages. This information is sent back to Facebook, where it can be used to optimize ad campaigns and track conversion rates.

Facebook Pixel also enables businesses to create Custom Audiences, which allows them to retarget users who have previously visited their site or taken a specific action on their site. 

By using Custom Audiences, businesses can deliver targeted ads to people who are more likely to convert, leading to a higher return on investment.

How to Setup Facebook Pixel in Your Prosperna Store

Facebook pixel can help you build a database of customers and prospects. Here’s how you can setup Facebook Pixel in your Prosperna Store.

1. Go to your Facebook account and select your business page.

2. Open Meta Business Suite and click on Events Manager. 

3. A pop-up will appear that will ask you to connect to a new data source. Select ‘Web” and click on the Connect button. 

4. Another pop-up will appear to ask you to name your pixel. Then enter your Prosperna store URL. 

5. Another pop-up will show to let you choose how to connect your website. Choose Meta Pixel only. 

6. On the left side bar, go to Data Sources and copy your Pixel ID. 

7. Log in to your Prosperna account, go to Store Settings, then paste your Facebook Pixel ID.

How to Use Facebook Pixel to Grow Your Online Sales

Using Facebook Pixel can be a highly effective way to grow your online sales. Here are some steps you can take to use Facebook Pixel to drive more sales on your website:

1. Set up Standard Events to track actions that users take on your website, such as product views, add-to-cart actions, and purchases. This will allow you to measure the effectiveness of your ads and target users who are most likely to convert.
2. Use Custom Audiences to target users who have previously interacted with your website or ads. For example, you can target users who have abandoned their shopping carts or viewed a specific product page.
3. Use Dynamic Product Ads to show users ads for products they have previously viewed on your website or added to their shopping cart. This can help increase conversion rates and drive more sales.
4. Use the data provided by Facebook Pixel to optimize your ad campaigns. For example, you can adjust your targeting or ad creative to improve your click-through and conversion rates.

By using Facebook Pixel to track user behavior and create targeted ad campaigns, you can increase your online sales and ROI. Remember to regularly review your ad performance and adjust your campaigns based on the insights provided by Facebook Pixel.

Benefits of Facebook Pixel

If you have an eCommerce store, then you need a Facebook Pixel. The Facebook Pixel is a simple piece of code that you can add to your website to make it track everything that happens on your site.

Here’s how you can benefit from using it.

1. Promotion of In-Store Traffic

The promotion of in-store traffic is a benefit of Facebook Pixel which helps businesses drive more website traffic. With the help of the Facebook Pixel, businesses can track the actions of users who visit their website, even if they don’t make a purchase online. 

By creating custom audiences based on these actions, businesses can target these users with ads that encourage them to visit their online store. 

For example, a business can create an ad that offers a discount to users who have viewed a specific product on their website but haven’t made a purchase. By offering an incentive, businesses can increase the likelihood of conversion and drive more in-store traffic. 

2. Relevant Engagement

Facebook Pixel allows businesses to engage with their target audience in a more relevant way and provide more personalized customer service. 

By tracking the actions of users on their website, businesses can create custom audiences based on their behavior and interests. This allows them to create ads that are tailored to the specific interests and needs of their target audience. 

For example, you can create an ad that shows users products or services that are similar to what they have already viewed or purchased. This can increase engagement and improve the effectiveness of your ad campaigns. 

3. Retargeting

With retargeting, businesses can create custom audiences based on the actions of the users, like visiting a specific page, adding items to their cart, or abandoning their cart. 

By showing these users highly targeted and personalized ads, businesses can remind them of their interest in their products or services and encourage them to make a purchase. 

Retargeting is an effective way to improve the ROI of your ad campaigns by focusing your ad spend on users who are more likely to convert. It can also help build brand recognition and improve customer loyalty by keeping your business top of mind. 

4. Optimizing Facebook Ads for Conversion and Value

By using conversion optimization, businesses can ensure that their ads are shown to users who are most likely to take the desired action and improve the ROI of their ad spend. 

Facebook Pixel also allows businesses to track the value of their conversions, such as the revenue generated from a sale, and optimize their ads based on this data. 

This helps businesses focus their ad spend on users who are more likely to generate higher value conversions and improve their overall return on investment.

5. Better Understanding of Your Audience

Businesses can use Facebook Pixel to analyze the demographics and interests of their website visitors and Facebook page followers and use this data to optimize their ad targeting. 

By gaining a better understanding of their audience, businesses can create more effective ad campaigns, improve customer retention, and drive more sales. 

How to Track and Measure Conversions Using Facebook Pixel

Facebook Pixel allows you to track and measure conversions on your website, giving you valuable insights into how your ads are performing and where you should focus your advertising efforts. 

Here are the steps to track and measure conversions using Facebook Pixel:

1. Once Facebook Pixel is installed, choose the events you want to track. It could be adding a product to a cart, initiating checkout, or completing a purchase. You can set up these events in the Facebook Ads Manager under the Events Manager tab.
2. If you want to track specific actions on your website that aren’t covered by the standard events, you can set up custom conversions. For example, you might want to track when users spend a certain amount of time on a page or complete a specific form. Custom conversions allow you to track these actions and optimize your ad campaigns accordingly.
3. Once Pixel is installed and your events are set up, you can view your conversion data in the Facebook Ads Manager. This data will show you how many conversions you’ve had, how much you’ve spent on your ads, and your return on ad spend (ROAS).
4. Use the data provided by Facebook Pixel to optimize your ad campaigns. For example, you can adjust your targeting or ad creative to improve your click-through and conversion rates. You can also use the data to identify which campaigns are performing well and allocate more of your advertising budget to those campaigns.

By tracking and measuring conversions using the Facebook Pixel, you can make data-driven decisions about your advertising strategy and improve your overall return on investment.

Facebook Pixel FAQs

How much does Facebook pixel cost?

Pixel is free. It measures the effectiveness of Facebook ads. It tracks conversions. Pixel helps you to understand your audience better.

What is the disadvantage of Facebook pixel?

The reliability of the data sent by the pixel is limited, this is because it relies on javascript and cookies that are triggered within the user’s browser.

Final Thoughts

Now that you know how the Facebook Pixel can help you grow your online sales, you can start using it on your Prosperna online store today. It is a powerful tool that can help Philippine MSMEs grow their online sales and reach their target audience more effectively. 

With its advanced tracking and analytics capabilities, you can create highly personalized and relevant ads that resonate with your audience and drive more engagement and sales to your online store. 

So, if you’re looking to grow your online sales and take your business to the next level, Facebook Pixel is definitely a tool worth considering.

Prosperna, Your Partner to eCommerce Success

Prosperna is an all-in-one eCommerce platform for Philippine businesses and digital creators. We are on a mission to empower 1 million Filipinos with simple and affordable eCommerce solutions.

In fact, we are super passionate about helping Philippine businesses and digital creators we’re giving you a free account forever! 

Want to setup Facebook Pixel in your online store? Create your free-forever Prosperna account now.

The post Boost Your Online Sales: The Importance of Proper Facebook Pixel Setup appeared first on Prosperna Marketing Site.

Traditional payment methods, such as paper checks and physical credit cards, can be time-consuming and prone to errors. However, with the rise of digital payment solutions, businesses now have the option to switch to virtual cards, offering a more secure and efficient payment system. 

In this blog, we’ll explore the benefits of virtual cards and how businesses can make the switch to a digital payment system. 

What Is a Virtual Card?

A virtual card, also known as an e-card, is a digital payment type that enables businesses to make purchases and payments online without the need for a physical card. 

They are typically single-use or limited-use cards, meaning that they are generated for a specific transaction or a set of transactions and can only be used for that purpose. 

They function similarly to traditional credit cards but without the physical card itself. 

Instead, during the online checkout process, virtual cards are represented by a special set of digits that can be supplied manually or automatically. 

Are Virtual Cards Safer?

Yes, virtual cards are generally considered safer than traditional credit or debit cards. 

This is because virtual cards are not physically present, and they typically have built-in security features that help protect against fraud and unauthorized use.

For example, since they are typically single-use or limited-use cards, the card number becomes useless once the translation is complete. 

Plus, the dynamic CVV codes change for each transaction, and spending limits can be set by the cardholder to control expenses.

Advantages of Using Virtual Cards Over Traditional Physical Cards

There are several advantages to using virtual cards over traditional physical cards. Here are some of the most significant benefits:

1. Enhanced Security. Virtual cards are considered more secure than physical cards, as they are not susceptible to skimming or cloning. Since virtual cards are often single-use or limited-use, it means that they can be used only for a specific transaction or set of transactions, making them less vulnerable to fraud or unauthorized use.
2. Cost-Effective. There are no costs associated with printing and distributing physical cards, which can save businesses money in the long run. Virtual cards can also help businesses track expenses and manage budgets more effectively, leading to greater cost savings over time.
3. Greater Control. Businesses can set spending limits and other parameters to manage expenses more effectively. They can also monitor transactions in real time, which allows them to detect and prevent fraudulent transactions.
4. Convenience. Since virtual cards are not physical, they can be accessed and used anywhere with an internet connection. This means that businesses can make payments and manage expenses on the go without having to carry around physical cards or be tied to a specific location.

Benefits of Virtual Cards for Businesses in the Philippines

There are many benefits to using virtual cards, including:

1. Improved Security and Fraud Prevention

You can ensure online payment security with virtual cards because they generate a single-use or limited-use card number for each transaction, two-factor authentication, and encryption, reducing the risk of fraud and unauthorized transactions.

In the event of a security breach, users can easily disable the card or generate a new card number, reducing the impact of any potential security breach. 

2. Enhanced Control and Flexibility Over Spending

Users can generate virtual cards with specific spending limits or expiration dates. They can also generate virtual cards for specific merchants or online services. 

This makes virtual cards ideal for managing corporate expenses or limiting personal spending. 

Users can also easily disable or delete virtual cards at any time, giving them the flexibility to manage their accounts and control their spending as needed. 

3. Streamlined Payment Processes and Reduced Administrative Burden

With virtual cards, users can generate payment card numbers on demand, eliminating the need for physical cards to be printed and mailed. 

This reduces the time and resources required to issue new cards and reduces the administrative burden on card issuers. 

They can also be easily integrated into existing accounting and expense management systems, further reducing the administrative burden of managing payments and expenses. 

4. Improved Tracking and Reporting of Expenses

Virtual cards can be easily integrated into existing accounting and expense management systems, making it easy to generate reports and analytics on spending activity.

You can easily track and monitor your spending through a centralized dashboard, which provides real-time updates on transaction activity and account balances. 

5. Real-Time Visibility for Every Online Purchase

With virtual cards, you can simplify digital payments because users can easily create a new card number for each subscription, ensuring that their personal or business credit card information is not shared with multiple merchants. 

This level of control makes virtual cards an ideal solution for managing multiple subscriptions, as users can easily track their spending and avoid any unexpected charges.

6. Real-Time Visibility for Every Online Purchase

Using virtual cards allows one to view the full transaction history and account balances at any time on a single dashboard. This makes it simple to keep track of expenses, keep an eye on account activity, and quickly spot any unapproved or fraudulent transactions. 

How to Apply for a Virtual Card

The process of applying for a virtual card can vary depending on the card provider. 

However, in general, the following steps may be involved:

1. Choose a card provider. There are several virtual card providers to choose from, so you’ll need to research and compare options to find the one that’s right for you. Consider factors such as fees, security features, and ease of use when making your decision.
2. Create an account. Once you’ve chosen a card provider, you’ll typically need to create an account on their website or app. This may involve providing personal information, such as your name, address, and contact details.
3. Add funds. Next, you’ll need to add funds to your virtual card account. This can typically be done through a bank transfer or credit/debit card payment.
4. Generate a card. Once you’ve added funds to your account, you can generate a virtual card. This will typically involve selecting the card type and specifying the amount of the card.
5. Use the card. Once you’ve generated your virtual card, you can use it for online purchases or other transactions, just like a traditional physical card.

It’s important to note that the specific steps and requirements for applying for a virtual card may vary depending on the provider. Be sure to read the provider’s terms and conditions carefully before applying, and make sure you understand any fees or charges associated with using the card.

Virtual Cards FAQs

Is a virtual card different from a digital wallet?

Yes, a virtual card is different from a digital wallet. A virtual card is a single-use or limited-use payment card that can be generated on demand and used for a specific transaction or set of transactions. In contrast, a digital wallet is a mobile app or web-based platform that allows users to store, manage, and use various payment methods, including credit/debit cards, bank accounts, and other digital payment options. 

Final Thoughts

Virtual cards offer a range of advantages over traditional physical cards, including enhanced security, increased control over spending, and improved convenience. With the rise of online and mobile payments, virtual cards have become an increasingly popular payment method for businesses and individuals alike. 

By making the switch to virtual cards, you can enjoy the benefits of a more streamlined and secure payment experience, while also taking advantage of the flexibility and versatility that virtual cards offer. Whether you’re looking to manage corporate expenses more effectively or simply want a safer and more convenient way to make online purchases, virtual cards are a valuable tool that can help you take control of your finances and simplify your payment process.

Prosperna, Your Partner to eCommerce Success

Prosperna is an all-in-one eCommerce platform for Philippine businesses and digital creators. We are on a mission to empower 1 million Filipinos with simple and affordable eCommerce solutions.

In fact, we are super passionate about helping Philippine businesses and digital creators we’re giving you a free account forever! 

Want to start selling online? Create your free-forever Prosperna account now.

The post Going Digital: Making the Switch to Virtual Cards appeared first on Prosperna Marketing Site.

However, setting up a loyalty program can be a daunting task for small businesses, which is why Globe Business Upstart, a loyalty program designed specifically for Philippine MSMEs, can be an excellent solution. 

In this blog post, we will explore the benefits of a loyalty program for MSMEs and how Globe Business Upstart can help these businesses thrive in today’s market.

What are Loyalty Programs? 

Loyalty programs are a marketing strategy that encourages repeat business from existing customers. It’s a way to reward customers who have previously made a purchase. 

Once a customer has signed up for the loyalty program, they will receive additional benefits on their next purchase. 

The loyalty programs also encourage customers to make repeat purchases by encouraging them to build up points, which can later be redeemed for rewards.

Importance of Loyalty Programs for MSMEs

Loyalty programs are an essential component of any business strategy, regardless of its size or industry. 

For MSMEs, loyalty programs can be particularly impactful, providing a variety of benefits that can help these businesses succeed and grow. 

Here are some of the most significant reasons why loyalty programs are crucial for MSMEs:

1. Customer Retention. For MSMEs, it’s often more expensive to acquire new customers than to retain existing ones. Loyalty programs are an effective way to encourage customers to continue doing business with you by providing incentives for them to return and make repeat purchases.
2. Increased Sales. By offering rewards or discounts to loyal customers, MSMEs can encourage these customers to spend more money on their products or services. This increased spending can lead to increased sales and revenue.
3. Improved Customer Experience. A well-designed loyalty program can enhance the customer experience, making customers feel valued and appreciated. This positive experience can lead to increased customer satisfaction and loyalty.
4. Competitive Advantage. In today’s crowded marketplace, MSMEs need to find ways to differentiate themselves from their competitors. A loyalty program can be a valuable tool in this regard, providing a unique selling proposition that can attract new customers and retain them.
5. Valuable Data Insights. Loyalty programs can provide MSMEs with valuable data insights into their customers’ behavior, preferences, and purchasing habits. This information can be used to improve marketing strategies and tailor offerings to better meet the needs and desires of customers.

An Example of Loyalty Program in the Philippines—Globe Business Upstart

Globe Business is more than just a service provider—it’s a partner that helps businesses go digital, expand their network, and achieve success. 

To assist micro, small, and medium-sized businesses (MSMEs), Globe Business offers a range of digital tools and services that are specifically designed for MSMEs. 

Its most recent program, Globe Business Upstart, is one of its best offerings.

The sole purpose of Globe Business Upstart is to provide MSMEs with superior digital solutions and vast network support so they can persevere through difficult times. 

The program offers exclusive partnerships, specialized support for digital leadership, and business enablement to Globe’s devoted MSME customers.

Globe Business Upstart caters to different businesses with varying levels of digital adoption—from those who are just becoming more digitally ready to those who already have a fully operational digital infrastructure managed by an IT Team.

To better serve their customers, Globe Business has divided them into four tiers based on their annual service fees. This includes monthly service fees and on-top charges. 

The tier system allows Globe Business to offer customized services and rewards based on the customer’s level of loyalty and investment in their services.

How Globe Business Loyalty Program Works

GearUp, GainsUp, and GuildUp are loyalty programs offered by Globe Business. Each program offers different benefits and rewards based on the customer’s tier level.

GearUp prepares company leaders and employees to adapt, use, and champion a company’s innovations and digital solutions with free access to IT Certifications, Employee Product Training, and MSME Masterclasses. 

Tier 1 customers can avail of one IT certification course for one employee and two employee product training for eligible products and offerings. Tier 2 customers, on the other hand, are eligible to avail of one employee product training. 

To qualify, the company must have an existing or ongoing application to these solutions through Globe Business. The number of attendees will vary depending on the chosen training.

GainsUp includes exclusive perks and privileges companies need to ease their digitalization journeys. It offers member gifts, welcome gifts, holiday gifts, and birthday gifts for Tier 1-4 members. It also includes a complimentary membership to thee Ayala Rewards Circle.

GuildUp expands members’ business opportunities through C-Suite Networking Events, Referral Program, and access to new markets through co-branding campaigns, which boost MSMEs’ brand awareness by sharing their success stories within Globe’s vast network. 

It allows all Globe Business clients to sign up for Business Consultations. Tier 1, 

2, and 3 customers are eligible to attend all C-Suite events, with a maximum of two seats for C-level executives per event. 

Examples of Successful Globe Business Loyalty Programs for MSMEs

Here are some of the benefits Globe Upstart Members have enjoyed:

• Welcome Rewards worth P200 are available from partner customers of Globe Business like Lazada, Lalamove, and Bo’s Coffee as GCash credits or vouchers.
• Participation in prestigious C Suite Networking events like the Modern Tao Ke One-on-One Business Consultation, which brought together renowned Filipino entrepreneurs to coach small- and medium-sized business owners in their digital transformation.
• Free entry to workshops on design thinking, cybersecurity, and digital marketing offered by the Globe Business Academy. The Design Thinking Masterclass was one of its more compelling offerings. It was a hands-on, interactive online workshop with a private Facebook group for participants where they could access modules, content, and interact with other business owners. It also included a unique mentoring opportunity with Aaron Palileo of CIA Bootleg Manila. 235 people signed up for the program’s first leg, which featured 94 businesses from all around the Philippines.

Tips for Implementing a Successful Loyalty Program

Launching a loyalty program requires careful planning and execution to ensure its success. 

Here are some tips for implementing a successful loyalty program:

1. Start by defining your objectives and goals for the loyalty program. What do you hope to achieve? Are you looking to increase customer retention, drive repeat purchases, or attract new customers? Having clear objectives will help you design a loyalty program that is effective and meets your business needs.
2. To design a loyalty program that resonates with your customers, you need to know their preferences, purchasing behavior, and motivations. Conduct market research or customer surveys to gather insights into what your customers value most.
3. Your loyalty program’s success largely depends on the attractiveness of your rewards. Make sure your rewards are relevant, valuable, and achievable. Consider offering a mix of monetary and non-monetary rewards, such as exclusive discounts, free products, early access to new products, and personalized experiences.
4. Avoid making your loyalty program too complicated, as this can lead to confusion and frustration among customers. Keep the rewards and redemption process straightforward, easy to understand, and easy to access.
5. Make sure you promote your program across all channels, including social media, email, in-store signage, and packaging. Regularly communicate program updates and rewards to keep customers engaged and motivated.
6. Regularly measure the success of your loyalty program and use data insights to optimize its performance. Analyze the impact of your loyalty program on customer behavior, sales, and revenue, and make adjustments as needed to improve its effectiveness.

By following these tips, you can design and implement a successful customer loyalty program that enhances the customer experience, drives sales, and boosts your business’s bottom line.

FAQs

What is membership vs loyalty programs?

Loyalty programs require customers to earn their rewards, while membership programs give customers immediate access to perks and rewards.

Final Thoughts

Loyalty programs are a valuable tool for MSMEs looking to retain customers, increase sales, and grow their businesses. Globe Business Upstart, the loyalty program of Globe for Business, offers an excellent example of how an effective loyalty program can benefit small businesses. By offering compelling rewards, easy redemption options, and a simple point-based system, Globe Business Upstart helps MSMEs increase customer loyalty and drive repeat purchases.

Prosperna, Your Partner to eCommerce Success

Prosperna is an all-in-one eCommerce platform for Philippine businesses and digital creators. We are on a mission to empower 1 million Filipinos with simple and affordable eCommerce solutions.

In fact, we are super passionate about helping Philippine businesses and digital creators we’re giving you a free account forever! 

Want to implement your own loyalty program? Create your free-forever Prosperna account now.

The post <strong>Loyalty Program Example for MSMEs: Globe Business Upstart</strong> appeared first on Prosperna Marketing Site.

The good news is that creating an eCommerce store is no longer a daunting task, thanks to platforms like Prosperna, which provide everything you need to create and manage your online store. 

Whether you’re an established business or just starting, the New Prosperna has everything you need to succeed in the eCommerce world. In this step-by-step guide, we will walk you through the process of setting up a fully integrated eCommerce store using the New Prosperna platform.

What Is a Fully Integrated E-Commerce Store?

A “fully integrated store” refers to an eCommerce website that is seamlessly connected to all the other systems and processes within a business. 

This means that the online store is complete with the inventory management system, the order processing system, the payment gateway, the shipping system, and any other systems that are necessary for the smooth operation of an online business.

It also means that any changes made in one system automatically update all other systems. 

For example, if a customer orders two Buttercake Biscochos, your inventory system will update and notify you of the order. After processing the order and making it ready for delivery, your shipping system will be notified to dispatch the item.

Benefits of Having a Fully Integrated E-Commerce Store

Starting an eCommerce store is a great way to establish a product or service within a niche market and get it noticed in today’s market. If you want to start an eCommerce store, it is important to select a platform that provides a fully integrated eCommerce solution. 

Increased Efficiency

One of the main advantages of having a fully integrated eCommerce store is reducing manual errors. When all the systems are fully integrated, it eliminates the need for manual data entry, which reduces the risk of human error. This can save time and resources that would have been spent rectifying the errors.

Improved Customer Experience

It provides a seamless order placement process. This allows your customers to easily add items to their cart, check out, and make payments in a few clicks. It reduces friction in the buyer’s journey, leading to higher conversion rates.

Plus, with automated order tracking, your customers can receive real-time updates on the status of their orders. They can see when their order has been processed, shipped, and delivered. 

Lower Operating Costs

By eliminating the need for manual data entry, a fully integrated eCommerce store significantly reduces the amount of manual labor required to manage the sales process. This can help you save time and money that would have been spent on manual processes, allocate your resources more efficiently, and focus on other areas of your operations, such as marketing and product development.

You can also eliminate the need for a physical storefront and the associated costs, such as rent, utilities, and maintenance. 

6 Steps to Set Up a Fully Integrated E-commerce Store with Prosperna

Starting a fully integrated eCommerce store is easier than you think. With the New Prosperna, you can start running your online in six easy steps.

1. Create an Account

To register with the New Prosperna platform, visit the following link: https://p1.prosperna.ph/account/register. I recommend you use a desktop browser in order to easily follow the instructions. 

Once on the registration page, you will need to fill out the form with your first and last name, email address, and create password. The password strength meter is provided to help you ensure that your password is strong enough. 

After filling out the form, click on the register button to complete the process. You can also choose to register via Google or Facebook.

Depending on what you used to register, you will be prompted to check your email inbox for confirmation.

2. Update Store Branding

After creating and verifying your account, you can now start setting up your eCommerce store. The first important task is to update your store’s branding, as it plays a crucial role in shaping your business identity and attracting customers.

To get started, go to Store Settings and fill in all the necessary information, such as your store name, the industry you operate in, and your store’s slogan. You can also add your brand logo and choose appropriate colors that represent your business. Managing your domain can further enhance the uniqueness of your eCommerce store.

To unlock more advanced features, consider upgrading your plan, which will allow you to utilize features such as SEO and Google Analytics tracking code.

3. Update Store Location

After finalizing the branding of your eCommerce store, the next important step is to update your store location. This is crucial for ensuring that couriers can easily locate you and for customers to have a better idea of where their packages are coming from.

To update your store location, simply go to the Setup Guide and select the “Update Store Location” option. A pop-up will appear, where you will need to fill out the necessary fields. This includes your store’s address, mobile number, email address, as well as your opening and closing hours.

4. Upload a Product

Once your storefront is set up, the next step is to start stocking up on inventory.

To add a new product, go to the Product Inventory tab and select “Create New Product.” From there, you can choose whether you are selling a physical or digital product. It is important to upload a sample photo of your product and include detailed descriptions so that customers can understand what they are buying.

Furthermore, you will need to complete all other necessary information, such as the product slug, category, price, quantity, and variants. Being as detailed as possible will enhance the customer experience and make it easier for them to find what they are looking for.

5. Setup Payment

To enhance customer convenience and generate more revenue, it is recommended to activate your myPay account by submitting the relevant KYB documents. By doing so, you will be able to unlock all available payment options.

To do this, go to the Settings tab and select Payments. From there, click on the “Activate Payments Now” button. You will then need to verify your mobile number before filling out all the necessary information to activate your myPay account.

After submission, you will receive an email notification regarding the status of your account verification, which typically takes 1–3 business days. Once approved, you will be able to take advantage of all our available payment options to enhance the overall customer experience.

6. Setup Shipping

When it comes to running a fully integrated eCommerce store, logistics and fulfillment play a crucial role. With Prosperna Shipping, you have the flexibility to choose how your products will be delivered to your customers.

Just go to Settings and select Shipping. From there, you can set up the shipping method that you want to offer your customers. Prosperna Shipping offers four types of order fulfillment: Standard Delivery, Same Day/Scheduled Delivery, Book My Own, and Store Pickup.

By providing various delivery options in your eCommerce store, you can improve the customer experience and increase the chances of customer satisfaction, which in turn can lead to increased sales and revenue.

Final Thoughts

Starting a fully integrated eCommerce store with the New Prosperna can help small businesses improve their efficiency and customer experience while lowering their operating costs. 

The New Prosperna provides Philippine MSMEs with the tools they need to succeed in the competitive world of eCommerce, and by leveraging these tools, businesses can improve their profitability and continue to grow their online presence.

So what are you waiting for? Try the New Prosperna today and let me know what you think in the comments section below.

Prosperna, Your Partner to eCommerce Success

Prosperna is an all-in-one eCommerce platform for Philippine businesses. We are on a mission to empower 100,000 Philippine MSMEs with simple and affordable eCommerce solutions.

In fact, we are super passionate about helping Philippine MSMEs we’re giving you a free account forever! 

Want to start a fully integrated eCommerce store? Create your free-forever Prosperna account now.

The post How to Start a Fully Integrated Ecommerce Store with the New Prosperna (A Step-By-Step Guide) appeared first on Prosperna Marketing Site.

The New Prosperna provides all the tools necessary to create and launch an online store, including an in-app setup guide, product catalogs, payment gateways, shipping options, and many more.

With the New Prosperna platform, starting and managing an eCommerce store is easier than ever before.

“The NEW Prosperna has been entirely built from the ground up with a new and modern tech stack, enhanced features, and a faster and new user experience built specifically with Philippine MSMEs in mind. We put all of our resources, experience, and feedback from over 7,600+ to help you level up!” Dennis Velasco said.

The New Prosperna offers a wide range of features and benefits, including:

• Storefront: You have an instantly available web-hosted online store catalog where you can upload and sell your products and services by sharing your store link.
• Marketing: With the help of the integrated bulk email sending tool, Prosperna’s new marketing platform enables you to reach out to more customers.
• Social Commerce: You can integrate your Facebook Business Page to display your catalog, respond to queries, accept orders, offer online payments, and auto-book shipping directly inside Facebook Messenger.

One of the most significant benefits of the New Prosperna is the in-app Setup Guide. Users can create their online store with just a few clicks and without the need for any technical assistance.

To see the full list of the New Prosperna features and how it works, check out What is the New Prosperna? 

The New Prosperna is available now. Sign up today and see what Prosperna can do for you and your business!

For more information, visit their website at www.prosperna.com. 

About Prosperna

Prosperna is an all-in-one eCommerce platform for Philippine businesses. We are on a mission to empower 100,000 Philippine MSMEs with simple and affordable eCommerce software.

Want to start selling online? Create your free-forever Prosperna account now.

The post Prosperna Empowers Philippines MSMEs with its New and Improved E-commerce Platform appeared first on Prosperna Marketing Site.

But did you know that street food vendors can now expand their businesses beyond the streets of Manila and into the world of eCommerce?

In this blog, we’ll explore how you can take your street food business to the next level by leveraging the power of eCommerce. 

A Brief Overview of the Street Food Industry in Manila

The street food industry in Manila is a vital part of the city’s culture and economy. 

It’s a vibrant and diverse scene that offers a range of unique and delicious food options, e.g., sisig, kwek-kwek, fishballs, etc., to locals and tourists alike. 

The street food vendors in Manila are known for their creativity and innovation, as well as their resilience. They constantly come up with new and exciting dishes to tantalize the taste buds of their customers and continue to thrive and adapt.

Their businesses have become a symbol of the city’s resilience and entrepreneurial spirit.

Examples of Street Food in Manila

1. Sisig

Sisig is a popular Filipino dish made from chopped, seasoned pork parts, typically including the head, liver, and cheeks, that are grilled or fried and then mixed with onions, chili peppers, and other flavorful ingredients. It is often served sizzling hot on a cast-iron plate, and is typically accompanied by rice and a fried egg. 

2. Beef Pares

Beef pares is a flavorful Filipino beef stew dish that is popular in roadside diner-style establishments in Metro Manila. It typically consists of tender beef simmered in a soy sauce and sugar-based broth, along with garlic, onions, and various spices. It is often served with garlic fried rice and a bowl of clear soup. 

3. Dimsum

Dimsum is a style of Chinese cuisine that typically consists of small, bite-sized portions of food served in steamer baskets or on small plates. It includes siopao, siomai, dumplings, etc., which are often filled with meats, seafood, vegetables, or sweet ingredients.

4. Takoyaki

Takoyaki is a popular Japanese street food that originated in Osaka. It consists of small, ball-shaped snacks made from a batter of wheat flour, eggs, and dashi broth and typically filled with diced octopus, tempura scraps, pickled ginger, and green onion.

5. Chicharon

Chicharon is a Filipino snack dish made with dried-up pork rind and then deep-fried to achieve a puffed consistency, usually served with vinegar dip.

6. Kwek-kwek

Kwek-kwek or Orange eggs, is a popular Filipino street food snack made from hard-boiled quail eggs that are coated in orange-colored batter and deep-fried until crispy. 

7. Fishballs

Fishballs are made from a mixture of fish paste, flour, and seasonings, which are formed into small, ball-shaped snacks and deep-fried until crispy and golden. They are often served on bamboo skewers or in paper cups and can be eaten on their own or with a sweet and spicy dipping sauce made from vinegar, sugar, and chili.

Advantages of Expanding through an E-commerce Store

1. Access to a Wider Market

By having an eCommerce store, you can offer your street food products to customers from all over the Philippines, breaking down geographical barriers and expanding your reach. This allows your business to scale up quickly and access a much wider market than with just a physical storefront alone.

2. Convenience for Customers

Your customers no longer have to leave the comfort of their homes to browse and purchase your street food products when you have an online store. With just a few clicks, they can purchase your products, see prices, and read customer reviews. 

You can even offer a range of shipping options, such as Same-Day Delivery, Store Pickup or Book My Own, making it easy for your customers to receive their orders quickly and conveniently. 

3. Flexibility and Scalability of the Business

When you expand your street food business in Manila through an eCommerce store, you can also expand product offerings quickly and easily without needing additional physical space. 

Plus, you can expand your business without necessarily hiring more personnel or using more resources by using automation and AI solutions to boost your productivity. 

Setting Up an E-commerce Store

1. Choosing an E-commerce Platform

There are a lot of eCommerce platforms out there, but before choosing one, you should consider the following:

• It should be flexible and customizable enough to create a unique online storefront.
• Offers customizable templates, drag-and-drop editors, and easy integration with payment gateways and shipping providers.
• It should have local customer support with tutorials and knowledge base articles ready in place.
• Weigh the pricing model of the platform against the features and support offered.
• Ensure that the platform has strong security measures in place, such as SSL certificates, two-factor authentication, and fraud detection.

Choosing the right eCommerce platform requires careful consideration, so take the time to research and compare your options. 

Find the platform that best meets your local business’s unique needs and helps you achieve your online sales goals.

Prosperna’s all-in-one eCommerce platform enables you to launch your online store, accept COD and online payments, and automatically book shipping without any coding skills.

2. Setting up Payment Options

Once you’ve chosen an eCommerce platform, it’s time to design your website and online store. This includes creating product pages, setting up payment and shipping options, and optimizing your site for search engines. 

You’ll also need to ensure that your website is mobile-friendly and optimized for fast load times.

Then, proceed to make engaging and informative product descriptions, photos, and videos. This will help potential buyers better understand your items and select them wisely.

But creating a website isn’t enough, you’ll need to implement effective marketing strategies to drive traffic to your website and generate sales. This includes tactics such as social media advertising, email marketing, and search engine optimization.

3. Setting up Payment Options

To set up payment options, you’ll first need to select a payment gateway provider that meets your business’s needs. Popular payment gateway providers in the country, such as GCash, Maya, and GrabPay, are already integrated with your Prosperna online store. 

All you have to do is activate your myPay account, and you can get access to all payment types and manage your payments in one place.

4. Developing a Delivery System

On the Prosperna eCommerce platform, there’s also no need to manually add or install shipping providers in your online store. Through Prosperna Shipping, local shipping companies like J&T and Lalamove are already integrated, so it’s easier for your customers to book same-day or scheduled delivery for their street food orders.

You can also offer Book My Own and Store Pickup options to your customers.

It’s essential to communicate with your customers throughout the shipping process and provide them with tracking information and delivery updates. This can help build trust and ensure that your customers have a positive experience with your street food business in Manila.

Final Thoughts

Taking your street food business in Manila beyond the streets through eCommerce can be a game-changer in reaching a wider market and enhancing the flexibility and scalability of your business. With the right eCommerce platform, you can establish a successful online presence and build a loyal customer base. 

So why wait? Take your street food business online with Prosperna today!

Prosperna, Your Partner to eCommerce Success

Prosperna is an all-in-one eCommerce platform for Philippine businesses. We are on a mission to empower 100,000 Philippine MSMEs with simple and affordable eCommerce solutions.

In fact, we are super passionate about helping Philippine MSMEs we’re giving you a free account forever! 

Want to start selling online? Create your free-forever Prosperna account now.

The post How Can a Street Food Business in Manila Expand With an E-commerce Store? appeared first on Prosperna Marketing Site.

In this blog, we will explore the benefits of content subscriptions for your online business, provide tips on how you can unlock their full potential, and discuss how you can leverage them to grow your business. 

What is a B2B Content Subscription Platform?

It is an online service that provides businesses with access to exclusive content, resources, and tools for a fee. 

These platforms are designed to cater to the needs of businesses that require specialized knowledge, insights, and information to make informed decisions and can be a good strategy to beat the competition.

The content provided through these platforms can vary widely, from industry-specific research and analysis to training materials, case studies, and other relevant resources. 

Some platforms offer a range of content formats, including articles, videos, podcasts, and webinars, while others focus on specific types of content.

B2B content subscription platforms are a type of subscription-based business model that typically requires users to sign up for a subscription or membership to access the content. 

Benefits of a Modern B2B Content Subscription Platform

The rise of content subscription service providers is a telling sign that the business world is developing and adapting to the way the internet and the web have drastically changed in the last couple of decades or so.

Here are some of the benefits of content subscription services.

Streamlined Content Delivery

Many content subscription platforms offer automated content delivery features. This makes it easier for you to schedule content releases and ensure that your audience receives new content on a regular basis without manual intervention.

They can even personalize content recommendations for you based on your audience’s preferences and interests. This helps ensure that your audience is receiving relevant content that they are more likely to consume and appreciate. 

Subscribing to these platforms helps leverage partnerships with other businesses, which makes it easier for you to distribute your content and reach a wider audience. 

Easier Access to Content

A content subscription platform can make it easier to access content by providing a centralized location for storing and organizing it. 

With all content in one place, you can easily browse and search for content based on your business needs, eliminating the need to search for content across multiple sources or platforms. 

Content subscription platforms can also provide a range of tools and features to make content more accessible. 

Some platforms offer mobile apps or responsive web designs so you can access content from any device, anytime, and anywhere. 

Other platforms offer offline access, allowing you to download and access content even when you are not connected to the internet.

Customizable

One way a content subscription platform can be customized is through branding. 

It can be customized to reflect the branding and visual identity of your business, making it a seamless extension of your online presence. 

Plus, the type and format of the content offered can be customized to meet the needs and preferences of your customers. It could be video, audio, written content, or a combination of different formats.

Another way a content subscription platform can be customized is through pricing and subscription models. 

The platform can offer various pricing and subscription models, including monthly, quarterly, or annual subscriptions or one-time order options. 

Quality Content

A content subscription platform by itself does not create content, but it partners with leading content creators and subject matter experts to produce high-quality, curated content. 

By partnering with industry leaders, content subscription platforms can provide access to the most up-to-date and relevant information and insights, which helps ensure that the content is of the highest quality.

And if you don’t like the content, some platforms even offer revisions to improve the quality of the content and ensure that you get the most out of your subscription 

Enhance Customer Engagement

By offering personalized content recommendations based on your target audience’s preferences and behavior, content subscription platforms can help ensure that your customers are receiving content that is relevant and interesting to them. 

They provide interactive content, such as Q&A sessions with experts, webinars, quizzes, and offering incentives for completing certain actions or milestones. 

These features can help build a sense of community and encourage your audience to engage more deeply with the content.

How to Get Started with a B2B Content Subscription

The subscription business model has been around for a long time. However, a more up-to-date subscription model is emerging in the digital world, and it is called a content subscription. 

Content subscription is a business model that is built on the idea that people are willing to pay for content on a regular basis. It is a business model that is used by digital content creators, and now Philippine MSMEs can utilize it to increase their sales and grow their businesses. 

Selecting the Right Platform

Before subscribing to any B2B content subscription platform, take some time to identify your business objectives: What are the key challenges your business is facing? What information or insights would help you overcome those challenges? 

Then, do some research on which platform offers content that aligns with your business goals. 

Check if the platform has a good reputation and read reviews from other businesses to see if they’ve found the content helpful.

Many content subscription platforms offer free trials, which can be a great way to test out the content and determine if it’s a good fit for your business. 

Take advantage of free trials to explore the platform and assess the value of the content.

One platform that is gaining popularity throughout Asia these days is DashoContent. It is Asia’s first content subscription platform and is designed to let MSMEs access customized content in a dash.

Setting Up the Subscription

After doing some research on various content subscription platforms, check the pricing plans and subscription options to find the best fit for your business’ budget and needs. 

Some platforms offer one-time orders and monthly or annual subscriptions, while others may offer different tiers of access or custom pricing options.

To set up your subscription with DashoContent, create an account on their website, fill in your brand card, select the type of content you need, whether that’s a social media post, blog article, email copy, etc., and enter your payment information to complete the subscription process. 

Be sure to read and understand the terms and conditions of the subscription agreement before submitting your payment information.

Once your subscription is active, you will be matched with your very own partner creator based on their field expertise. 

You can subscribe to more than one type of content.

Supercharge Your Online Business’s Content Creation

When you subscribe to DashoContent, you will be matched with a content creator who has the relevant industry experience and expertise to create high-quality content that resonates with their target audience. 

They create engaging blog posts, articles, product descriptions, landing pages, email newsletters, social media posts, etc., that reflect your brand’s identity.

One of the key benefits of using DashoContent for your online business is that you can focus on your core activities while leaving content creation to the experts. 

DashoContent offers a flexible subscription model to scale your content creation needs up or down depending on your budget and requirements.

Final Thoughts

Content subscriptions are a powerful tool for online businesses in the Philippines looking to enhance their content strategy, build customer engagement, and generate revenue. 

With the rise of digital content consumption and the increasing demand for high-quality and curated content, content subscription platforms provide a way for businesses to deliver valuable and relevant content to their customers.

By partnering with leading content subscription platforms, like DashoContent, you can ensure that your online business in the Philippines can unlock the full benefits of content subscriptions and create a sustainable and profitable source of revenue.

Prosperna, Your Partner to eCommerce Success

Prosperna is an all-in-one eCommerce platform for Philippine businesses and digital creators. We are on a mission to empower 1 million Filipinos with simple and affordable eCommerce solutions.

In fact, we are super passionate about helping Philippine businesses and digital creators we’re giving you a free account forever! 

Want to start selling online? Create your free-forever Prosperna account now.

The post Unlocking the Benefits of Content Subscriptions in the Philippines appeared first on Prosperna Marketing Site.

However, with the overwhelming amount of content available online, it can be challenging to stand out from the crowd. This is where curated content comes in. 

In this blog post, we’ll explore why curated content is the future of content creation in the Philippines and how your business can benefit from this approach to content creation.

What Is Curated Content?

Curated content is a content creation strategy that involves sourcing and sharing relevant, high-quality content from other sources. 

Instead of creating original content from scratch, you curate content by selecting and organizing existing content from various sources, such as blogs, articles, social media posts, and videos. 

The curated content is then presented in a way that provides value to the target audience, whether that’s through summarizing, categorizing, or adding commentary to the content. 

Curated content allows businesses to offer their audience a diverse range of perspectives on a particular topic or industry while also saving time and resources that would have been spent on creating original content.

Benefits of Curated Content

• Provides diverse perspectives: Curated content allows you to offer your audience a range of viewpoints and ideas on a particular topic or industry, which can help establish your brand as a thought leader or expert in the field.
• Saves time and resources: By leveraging existing content, you can save time and resources that would have been spent on creating original content from scratch.
• Increases engagement: Curated content is often highly targeted and relevant to the audience’s interests, which can lead to increased engagement and shares on social media.
• Builds relationships with industry influencers: When you curate content from other sources, you can build relationships with industry influencers and other thought leaders in the field.
• Improves SEO: By including links to high-quality, relevant content, curated content can help improve a website’s search engine optimization (SEO) and drive traffic to your online store.

Strategies for Creating Curated Content in the Philippines

Content curation is quickly becoming a strategy to stand out from the crowd. Here are some strategies you can use to create curated content.

1. Identify Your Audience

Identifying your audience is a crucial step in creating effective curated content. 

One way to do this is by conducting market research to gain insights into their demographics, interests, and behaviors. Surveys, focus groups, and social media analytics can be used to gather this information. 

Analyzing your existing audience can also help you understand who they are and what they are looking for. 

Creating buyer personas is another effective way to develop a representation of your ideal customer, helping you create more targeted, curated content that resonates with your audience’s needs and interests. 

Monitoring social media conversations and hashtags related to your industry can help you understand what your audience is talking about and what content they share. 

Additionally, website analytics can provide insights into who is visiting your site, what content they are engaging with, and where they are coming from. 

2. Research Relevant Content

Researching relevant content can help you find high-quality content that is informative, engaging, and relevant to your audience’s interests.

Here are some tips to help you look for relevant content:

1. Identify the top thought leaders in your industry and follow them on social media, subscribe to their newsletters, and read their blogs to stay up-to-date with your industry’s latest trends and insights.
2. There are several content curation tools available that can help you find relevant content from a variety of sources. One perfect example is DrumUp, a social media marketing, content marketing, and news-tracking app that helps your curate top content from your industry and generate more leads from your social media channels. They can help you save time and effort by providing you with a curated list of content based on your keywords and topics of interest.
3. Curated content can include a range of content types, including articles, videos, podcasts, infographics, and more. Don’t limit yourself to just one type of content.

3. Choose Platforms Wisely

Choosing the right platform for your curated content is crucial to its success. 

Here are some factors to consider when choosing a platform for your curated content:

• Where your audience spends their time online: Are they active on social media? Do they prefer to read blogs or watch videos? 
• Consider the type of content you plan to curate: Different platforms are better suited for different types of content, such as articles, videos, podcasts, or images. 
• Choose a platform that offers a good user experience for your audience, provides analytics and insights, and integrates with your existing marketing tools. 

DrumUp allows you to track engagement, identify trends, and adjust your curated content strategy as needed. They also make it easier to share your curated content across different channels and reach a wider audience.

The Role of Curated Content in the Philippines

1. Curated Content Helps with Branding

Curated content helps you maintain a consistent brand voice and messaging across different platforms and channels. 

This way, you can build trust and credibility with your audience and position your brand as a go-to resource for industry-related information.

You can provide them with a unique perspective and set your brand apart from competitors.

By curating content, you can also build a stronger connection with your audience and encourage them to engage with your brand, attract new customers or followers, and expand your reach.

2. Strengthening Customer Relationships

By curating content tailored to your audience’s interests and needs, you can create a personalized experience that resonates with your customers. 

This can help build stronger connections with your customers and make them feel valued and understood.

Curated content also builds customer loyalty with consistent and valuable content that keeps them engaged and connected to your brand. 

Also, curated content encourages discussion and feedback, which strengthens customer relationship and foster a sense of community around your brand.

By curating content that meets your customers’ needs and interests, you can build stronger relationships with them and encourage them to become loyal advocates for your brand.

3. Enhancing Visibility

Curated content can be a valuable tool for enhancing the visibility of your business.

Why?

• It can be shared on social media platforms and reach a wider audience. 
• It can help improve your website’s search engine optimization (SEO) by providing valuable backlinks to authoritative sources. 
• You can easily establish partnerships and collaborations.
• Curated content can be used in newsletters and email marketing campaigns 

Schedule Perfectly Curated Content for Brand Awareness

Using DrumUp helps online businesses discover interesting content and trends and work with them to “drum up” their social media and online presence. 

One of the key features of DrumUp is its ability to schedule and curate content automatically. You can plan and post content in advance, ensuring a steady stream of updates to keep your audience engaged.

By using DrumUp to manage content, you can save time, increase efficiency, and generate more leads. And with the option to sign up for a free account, there’s no reason not to try it out and see the benefits for yourself.

Curated Content FAQs

What is curated content in social media?

Content curation in social media is based on the premise that you don’t actually have to write or produce all of the content that you publish.

Why do we curate content?

The curation of content helps you extract the best available content and become a trusted source of valuable information. 

Final Thoughts

Curated content is the future of content creation in the Philippines. With the overwhelming amount of information available online, curating content that is relevant, informative, and engaging can help businesses stand out from the crowd and build stronger relationships with their audiences. 

As more and more businesses in the Philippines begin to recognize the value of curated content, those who fail to adapt risk being left behind. By embracing curated content as a key part of your content strategy, you can stay ahead of the curve and thrive in the years to come.

Prosperna, Your Partner to eCommerce Success

Prosperna is an all-in-one eCommerce platform for Philippine businesses and digital creators. We are on a mission to empower 1 million Filipinos with simple and affordable eCommerce solutions.

In fact, we are super passionate about helping Philippine businesses and digital creators we’re giving you a free account forever! 

Want to start selling online? Create your free-forever Prosperna account now.

The post Why Curated Content is the Future of Content Creation in the Philippines appeared first on Prosperna Marketing Site.

Your website plays an important role in how people find you. If people can’t find you, then you’re less likely to get new customers. 

In this blog, we’ll explore why SEO is essential for online businesses in the Philippines and how it can help you achieve your online business goals. 

What is SEO?

Search Engine Optimization, or SEO, is the process of improving the volume or quality of traffic to your website or a web page from search engines via “natural” or unpaid search results. 

As a business owner, your ultimate objective is to attract potential customers who are searching for your product or service. 

To achieve this, you must optimize your website to ensure that it appears on the first page of search results. By doing so, you can increase your chances of attracting the attention of your target audience and achieving your business goals.

Benefits of SEO for Philippine Online Businesses

SEO is a strategy that gets your business in front of the right people by using the right words. A good SEO campaign is less expensive than most advertising campaigns, but it can have a tremendous effect on your business.

1. Improving Visibility

When people search for products or services related to your business, you want your website to appear as high as possible in the search engine results pages (SERPs). The higher your website ranks, the more likely people are to click on it and engage with your business.

This is where SEO comes in. By optimizing your website for relevant keywords and phrases, you can improve your website’s visibility in search results.

For example, if you run a pastry shop that specializes in triple cheese donuts in Manila and someone searches for “triple cheese donuts in Manila,” you want your online business to appear at the top of the search results. 

2. Generating Quality Traffic

SEO is not just about generating more traffic to your website; it’s about generating quality traffic that is more likely to convert into leads or sales. 

Quality traffic refers to visitors who are genuinely interested in your products or services and are more likely to engage with your business.

SEO helps to attract these quality visitors to your website by optimizing your content and website structure to match what users are searching for online. 

By targeting specific keywords and phrases related to your business, you can attract visitors who are actively searching for what you offer.

For instance, if you own an online store selling sports equipment, optimizing your website for keywords like “best running shoes” or “affordable soccer balls” can attract visitors who are looking to buy those specific products.

Moreover, SEO can also help target visitors based on their location and demographics, which can further improve the quality of traffic to your website. 

3. Establishing Credibility & Trust

A website that is optimized for search engines tends to have a better user experience, which means it’s easier to navigate, loads faster, and has high-quality content that is relevant to the user’s search query. 

This can help build trust and make a positive impression on visitors, which can lead to increased engagement and conversions.

So how can you optimize your website and build authority in your niche?

• Create informative blog posts
• Publish case studies
• Create educational videos
• Offer industry-specific guides or ebooks

By providing valuable information to your audience, you build trust and credibility with potential customers, which is a great strategy to beat the competition.

SEO can also help establish your online business as a local leader in your community by  optimizing your Google My Business listing. 

Create location-specific content, e.g. 15 Small Business Ideas You Can Start in Quezon City, and build backlinks from local directories to help your business appear in local search results, making it easier for your local neighborhood to find your business.

4. Building Brand Awareness

SEO is a powerful tool for building brand awareness and increasing your online visibility. 

When your website appears at the top of search results, even if someone doesn’t click through it, simply seeing your brand name at the top of search results can help increase brand recognition and recall.

Especially when you use consistent branding, such as logos, colors, and messaging across your website, social media accounts, and other digital channels, you can create a strong and recognizable brand image that is memorable and engaging.

Plus, it can attract customers who may not have been familiar with your brand previously. 

Challenges of SEO for E-commerce Businesses in the Philippines

In today’s digital world, search engine optimization (SEO) has become an essential tool for eCommerce businesses to gain visibility and attract potential customers. However, SEO for eCommerce businesses in the Philippines presents its own unique set of challenges.

1. Difficulty in Identifying Keywords

Choosing the right keywords is critical when using SEO for your online business in the Philippines because it determines the type of traffic that you drive to your website. 

Targeting keywords that are too broad or not relevant to your business can result in low-quality traffic that does not convert to leads or sales. On the other hand, targeting keywords that are too specific or have low search volume can result in low traffic to your website.

Try these tools and techniques to identify the right keywords for your online business:

• Use keyword research tools, e.g. Google Keyword Planner, SEMrush, Ahrefs, to find relevant keywords related to your business.
• Conduct competitive analysis and study your competitors’ websites then analyze the keywords they are targeting so you can identify potential keywords for your business.
• Analyze the content on your website and identify the keywords that are already driving traffic to find additional keywords to target.

Once you have identified the right keywords, the next challenge is incorporating them into your website’s content and structure in a natural and effective way. 

Keyword stuffing or over-optimizing your content for search engines can result in penalties and lower search rankings, so it’s essential to use keywords in a strategic and natural way.

2. Staying Up-to-date with Algorithms

Staying up to date with search engine algorithms is another significant challenge of using SEO for your online business. Search engine algorithms are constantly changing and evolving, and what works today may not work tomorrow. 

Google, for example, updates its search algorithm several times a year, with each update potentially impacting your website’s search rankings.

Here are some ways to stay up to date with algorithm changes:

• Follow industry blogs and news sources that report on the latest search engine updates and best practices for SEO. 
• Monitor your website’s search rankings and traffic regularly.
• Maintain a long-term focus on SEO.
• Focus on providing high-quality, relevant content that meets user needs.

Google itself provides guidance on best practices for SEO through its Webmaster Guidelines, which are regularly updated to reflect changes in the search algorithm.

3. Managing Content

Content is a crucial aspect of SEO because search engines prioritize high-quality, relevant content when determining search rankings. 

Creating and managing content that meets these criteria can be a significant challenge for businesses.

Here’s how to overcome this challenge:

• Understand your target audience’s needs and interests and create content that addresses those needs while also incorporating relevant keywords and phrases.
• Have a content strategy in place that ensures your website is continually updated with new and relevant content.
• Incorporate relevant keywords and phrases into your content.
• Optimize images and videos.
• Ensure that your website’s structure and metadata are optimized for search engines.
• Use social media, email marketing, and other channels to promote your content and drive traffic to your online store.

Final Thoughts

In a highly competitive online landscape, SEO can provide your online business in the Philippines with a crucial edge by ensuring that your website ranks highly in search engine results and attracts more visitors. 

By investing in SEO, you can build a strong online presence, connect with your target audience, and ultimately achieve greater success in the eCommerce field.

Prosperna, Your Partner to eCommerce Success

Prosperna is an all-in-one eCommerce platform for Philippine businesses. We are on a mission to empower 100,000 Philippine MSMEs with simple and affordable eCommerce solutions.

In fact, we are super passionate about helping Philippine MSMEs we’re giving you a free account forever! 

Want to utilize SEO in your online store? Create your free-forever Prosperna account now.

The post What Is the Importance of SEO for Your Online Business in the Philippines appeared first on Prosperna Marketing Site.

With its thriving economy and strategic location, it’s no wonder that Quezon City has become a hub for small business owners looking to start a new venture.

Starting a small business can be a challenging but rewarding experience, and with the right idea, you can turn your dream into a reality. 

Whether you’re a budding entrepreneur or an experienced business owner looking to expand your portfolio, Quezon City has plenty of opportunities to offer.

In this blog post, we’ll explore some of the best ideas for starting a small business in Quezon City. 

Why Is Quezon City a Good Place for Small Businesses?

Quezon City is a great place for small businesses because it is the largest city in Metro Manila, which means that there is a large and diverse customer base to tap into. 

The city is also home to many universities and colleges, which provide a steady flow of young and educated consumers. 

Quezon City is a hub for commercial activity, with numerous shopping centers, markets, and business districts scattered throughout the city. 

This provides entrepreneurs with a variety of options when it comes to finding the right location for their business. Whether you’re looking to set up a shop in a bustling mall or a quieter residential area, there are plenty of opportunities to choose from.

Another advantage of starting a small business in Quezon City is that it is home to a vibrant and supportive entrepreneurial community. 

There are numerous business organizations and networking groups in the city that offer resources, support, and mentorship to new and established business owners alike. 

This can be a valuable source of guidance and inspiration for those looking to start a business in the city.

Considerations for Starting a Small Business in Quezon City

1. Location

The location of your business can have a significant impact on your success, as it can affect your visibility, accessibility, and customer base. Look for a location that is easily accessible to your customers, whether by foot, car, or public transportation. 

Consider the proximity to major roads or highways, parking availability, and public transportation options. Potential customers might not visit your business if it is difficult to get to. A location with high foot traffic is best to help increase your visibility and attract customers.

Also, consider the demographics of the area where you plan to set up your business. Are there enough potential customers in the area who would be interested in your products or services? Are the demographics of the area in line with your target market? 

It’s important to do your research to ensure that your business will have a strong customer base.

2. Licenses and Permits

These documents are required by law and serve as proof that your business is operating legally and compliantly. 

Here are some of the licenses and permits that your need to start a small business in Quezon City:

• DTI Business Name Certificate
• BIR Registration Document
• Barangay Clearance
• Business Permit (or Mayor’s Permit)
• Sanitary Permit
• Fire Safety Permit

Licenses and permits are typically valid for a specific period of time, after which they must be renewed. It’s important to keep track of these expiration dates and ensure that you renew your documents on time to avoid any penalties or fines. 

3. Financing

There are many different sources of financing available for small businesses in Quezon City.

Some of them are through:

• Business Loan
• Grants
• Crowdfunding
• Investment

While there are many funding options available, it can be challenging to determine which ones are best suited to your business needs. Each option has its pros and cons, so it’s important to consider your specific business needs, the amount of funding you require, and your ability to repay the financing.

4. Market Research

Conducting thorough research can help you understand your target market, identify potential competitors, and determine the demand for your products or services. 

Depending on your industry, there may be regulatory requirements that impact your ability to operate in Quezon City. It’s important to research these requirements and ensure that your business complies with all applicable laws and regulations.

Also, through market research, you can develop a marketing strategy that is tailored to your target market and helps you beat the competition.

15 Small Business Ideas You Can Start in Quezon City

Food & Beverage Businesses

A food and beverage business involves the preparation, distribution, and sale of food and drink products to consumers.

In Quezon City, you can launch the following food and beverage businesses:

1. Cafe or coffee shop: With a growing coffee culture in the Philippines, a cafe or coffee shop is a popular option for entrepreneurs in Quezon City. You can differentiate your business by offering unique blends, specialty drinks, or a library of books to go with the coffee.
2. Food truck: Food trucks have become a popular option for entrepreneurs in Quezon City due to their low startup costs and flexibility. You can serve a variety of food options and move your truck to different locations to reach a wider audience.
3. Dessert shop: Filipinos love sweets, and a dessert shop can be a hit in Quezon City. You can offer a variety of desserts such as cakes, cupcakes, and pastries, or specialize in a particular type of desserts such as ice cream or donuts.
4. Restaurant: Quezon City has a diverse range of cuisines, so starting a restaurant that offers unique or specialty dishes can be a profitable option. You can differentiate your business by offering fusion cuisine or dishes from a particular region.

Retail Businesses

A retail business involves the sale of physical goods or merchandise to consumers through a variety of channels, such as brick-and-mortar stores or online marketplaces.

Here are some ideas for retail businesses you can start in Quezon City:

1. Clothing store: A clothing store can be a profitable business in Quezon City, especially if you offer unique and trendy clothing options. You can cater to different demographics such as men, women, or children, and differentiate your business by offering a curated collection.
2. Pet supply store: With the growing number of pet owners in Quezon City, starting a pet supply store can be a profitable business. You can offer a variety of pet products such as food, toys, and accessories for different types of pets.
3. Beauty supply store: With the growing demand for beauty products in Quezon City, a beauty supply store can be a profitable business. You can offer a variety of beauty products such as makeup, skincare, and hair care products.

Service Businesses

These are enterprises that offer intangible products, such as expertise, skills, or labor, to customers in exchange for payment.

You can start a service business with these ideas:

1. Cleaning service: A cleaning service can be a profitable business in Quezon City, especially if you offer professional and efficient services. You can offer different cleaning services such as residential, commercial, or post-construction cleaning.
2. Event planning service: With the growing number of special occasions in Quezon City, starting an event planning service can be a profitable business. You can offer event planning services for different occasions such as weddings, birthdays, or corporate events.
3. Personal training service: You can offer personal training services for different fitness levels and goals such as weight loss, muscle gain, or overall health. 

Home-Based Businesses

Starting a home-based business in Quezon City can be an excellent way to turn your skills and passions into a profitable venture. 

Some home-based business ideas you can start in Quezon City are:

1. Online store: You can start an online store with Prosperna and sell different products such as handmade crafts, clothing, or accessories. With the growth of eCommerce, an online store can be a profitable business from the comfort of your home.
2. Baking business: If you love to bake, starting a home-based baking business in Quezon City can be a profitable venture. You can offer a variety of baked goods such as cakes, cupcakes, or pastries.

3. Catering business: If you have a passion for cooking, starting a catering business in the comforts of your home can be a lucrative option. You can offer catering services for weddings, corporate events, or other special occasions.

Franchise Businesses

Franchise businesses can be a great option for those who want to start a business in Quezon City without the need for a completely new concept. 

Here are some franchise business ideas you might consider:

1. Food Franchise: Quezon City has a thriving food scene, making it an ideal location for a food franchise. Some popular food franchises include McDonald’s, Jollibee, and KFC.
2. Convenience Store Franchise: Convenience stores are always in demand, making them a great franchise option. Some popular convenience store franchises include 7-Eleven, Ministop, and Family Mart.
3. Salon Franchise: With the growing importance of grooming and personal care, starting a salon franchise in Quezon City can be a profitable business. Some popular salon franchises include Bench Fix Salon, David’s Salon, and Tony & Jackey.

Final Thoughts

No matter which type of business you choose, success ultimately depends on your dedication, hard work, and willingness to learn and adapt. With careful planning, smart marketing, and a commitment to quality, you can turn your small business idea into a profitable venture in Quezon City. 

Good luck on your entrepreneurial journey!

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